Tips for Optimizing your Brand
Whether you've been in business for a while or you are just starting out Branding your business is essential. Professional photography can be the most effective Business Marketing Tool you have in your arsenal. Here are a few ways that that you can put your professional photographs to work for your business.
1. Website and Social Media
We all know the importance of having an online presence. Having your headshot or products professionally photographed and on your websites and social media can help you set the tone for your business.
2. Email Marketing
We use email everyday to talk to our clients. Having your brand (Fonts, Logo, headshot, ect.) consistent throughout your companies emails will help you keep your business looking it's best.
3. Personalized Business Stationary
Whether it's your companies Product line, bags and gift boxes, or the envelope you send your invoices in, consider having your companies logo and professional images placed on them. This can improve your business marketing efforts as well as assist with consistency! Consistency is KEY!!
4. Promotional items and Freebies
Not all of us can afford to give away a multitude of Promotional items and freebies however having a few on hand for the special occasions can be handy. Consider carving some money out of your budget for some promotional materials that reflect your companies brand and message.
5. Videos
We live in a digital world and with things like Facebook Live and Instagram Stories, it is vital that your company have a presences. Give the audience an inside look into a little bit of the personal story of your business or a "behind the scene" into your organization. this will help folks relate to you and your business on a personal level.
As Always Marketing and Branding takes time, Branding your company and getting your businesses message out there isn't always easy. Here at Claire Roybal & Associates we help you do the research and help you find the best way to get your message out to your target audience.
